Door 02 · AI Enablement & Workflow Innovation

AI for marketing. Built by a marketer.

The pressure to adopt AI is everywhere. A clear place to start is rare. Greater Sum starts from the business need, finds the highest-value workflow, customer and marketing opportunities, and turns them into practical workflows and prototypes your team adopts, so complex, layered tasks become simple workflows that run the same way every time.

How we work

Connect. Identify. Activate.

The tool is the easy part. The value is in picking the right work, defining what good looks like and getting people to use what's built. We won't force AI into work that doesn't need it. And we won't ignore it when it would change the answer.

01

Connect

Break down the silos AI can bridge. Find where customer insight and work stop moving between research, sales, service, marketing and product, and where AI would keep them moving.

02

Identify

Choose a short, ranked set of use cases, compared on value, feasibility, cost, risk and time to impact. Sometimes the answer is an existing product, a process change, or no AI at all.

03

Activate

Put it to work: an existing AI product set up properly, a redesigned workflow, or a focused pilot on tools like Claude, ChatGPT and Vercel. Measures agreed up front. Small proof before big spend.

Founder's track record

Proven in production.

Research & insightAgentsAgents that turn customer data, reviews and conversations into a clear picture of the customer in days, not weeks.
PlanningToolsTools that pressure-test positioning, messaging and options against that customer picture before money is spent.
Team workflowsStandardized tasksComplex, multi-step work turned into consistent workflows that close the handoffs between research, strategy, design and build.
Customer experiencesClient-facingAI experiences built for clients' customers, running on live engagements.

Built by Keefe for Salient + Honeymoon's own teams first, then put to work on live client engagements for Sweetgreen, Sazerac, Canon and Coors. The details belong to those clients; on a call, we're happy to walk you through how the work was done.

Work together

Find your greater sum.

Use-case sprintFixed scope and feeFind and rank the work AI should take on, with a plan for the first builds.
BuildFixed scope and feeDesign and build one or more workflows or tools, tested on your real work and handed to your team.
EnablementMonthlyOngoing support while your team builds, adopts and improves its own workflows.

Every engagement starts with a 30-minute conversation about the business need. If we're not the right fit, we'll say so. Starting with a marketing challenge instead? →

Let's find your greater sum